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Cookie Policy

  1. Cook­ies

We use cook­ies on our web­site. Cook­ies are small text files or other stor­age tech­nolo­gies stored on your com­puter by your brows­er. These cook­ies process cer­tain spe­cific in­for­ma­tion about you, such as your brows­er, lo­ca­tion data, or IP ad­dress.  Many cook­ies con­tain a so-called cook­ie ID. A cook­ie ID is a unique iden­ti­fier of the cook­ie. It con­sists of a char­ac­ter string through which in­ter­net pages and servers can be as­signed to the spe­cific In­ter­net brows­er in which the cook­ie was stored. This al­lows vis­ited In­ter­net sites and servers to dif­fer­en­ti­ate the in­di­vid­ual brows­er of the data sub­ject from other in­ter­net browsers that con­tain other cook­ies. A spe­cific in­ter­net brows­er can be rec­og­nized and iden­ti­fied using the unique cook­ie ID.

These data will be stored for a max­i­mum of 180 days as a tech­ni­cal safe­guard to pro­tect the data pro­cess­ing sys­tems against unau­tho­rized ac­cess.

The legal basis for such pro­cess­ing is Art. 6 Para. 1 lit. b) GDPR, in­so­far as these cook­ies are used to col­lect data to ini­ti­ate or process con­trac­tual re­la­tion­ships.

If the pro­cess­ing does not serve to ini­ti­ate or process a con­tract, our le­git­i­mate in­ter­est lies in im­prov­ing the func­tion­al­ity of our web­site. The legal basis is then Art. 6 Para. 1 lit. f) GDPR.

1.1. Anony­mous user pro­file

With­in statu­tory pro­vi­sions our com­pany cre­ates user pro­files under a pseu­do­nym for the rea­son of pro­mo­tion, mar­ket re­search and the cus­tomiza­tion of our ser­vices. You can ob­ject to the usage of this data at any time with fu­ture ef­fect.

1.2. Third-party cook­ies

If nec­es­sary, our web­site may also use cook­ies from com­pa­nies with whom we co­op­er­ate for the pur­pose of ad­ver­tis­ing, an­a­lyz­ing, or im­prov­ing the fea­tures of our web­site.

Please refer to the fol­low­ing in­for­ma­tion for de­tails, in par­tic­u­lar for the legal basis and pur­pose of such third-party col­lec­tion and pro­cess­ing of data col­lect­ed through cook­ies.

1.3. Dis­abling cook­ies

You can refuse the use of cook­ies by chang­ing the set­tings on your brows­er. Like­wise, you can use the brows­er to delete cook­ies that have al­ready been stored. How­ever, the steps and mea­sures re­quired vary, de­pend­ing on the brows­er you use. If you pre­vent or re­strict the in­stal­la­tion of cook­ies, not all of the func­tions on our site may be fully us­able.

 

  1. Web analy­sis tools
2.1 Google An­a­lyt­ics (with anony­mi­sa­tion func­tion)

BWT AG has in­te­grat­ed the Google An­a­lyt­ics com­po­nent (with anony­mi­sa­tion func­tion) into this web­site. Google An­a­lyt­ics is a web analy­sis ser­vice. Web an­a­lyt­ics refers to the col­lec­tion, com­pi­la­tion and eval­u­a­tion of data on the be­hav­iour of vis­i­tors to web­sites. A web analy­sis ser­vice col­lects data on, among other things, the web­site from which a data sub­ject ar­rived on a web­site (known as the re­fer­rer), which sub­pages of the web­site are ac­cessed or how often and the length of time for which a sub­page was viewed. Web an­a­lyt­ics is pre­dom­i­nant­ly used to op­ti­mise a web­site and to per­form a cost-ben­e­fit analy­sis of on­line ad­ver­tis­ing.

The com­pany that op­er­ates the Google An­a­lyt­ics com­po­nent is Google LLC (“Google”) 1600 Am­phithe­atre Pkwy, Moun­tain View, CA 94043-1351, USA.

BWT AG uses the “_gat._anonymizeIp” suf­fix to carry out web analy­ses using Google An­a­lyt­ics. By using this suf­fix, the IP ad­dress of the data sub­ject’s in­ter­net con­nec­tion is trun­cated and anonymised by Google when our web­site is ac­cessed from a mem­ber state of the Eu­ro­pean Union or from an­other coun­try that is a sig­na­tory to the Agree­ment on the Eu­ro­pean Eco­nomic Area (EEA).

The pur­pose of the Google An­a­lyt­ics com­po­nent is to analyse vis­i­tor flows on our web­site. Google uses the data and in­for­ma­tion gained to, among other things, eval­u­ate the usage of our web­site, to cre­ate on­line re­ports for us that show and com­pile the ac­tiv­i­ties on our web­site and to pro­vide fur­ther ser­vices in con­nec­tion with the usage of our web­site.

Google An­a­lyt­ics places a cook­ie on the data sub­ject’s IT sys­tem. It has al­ready been ex­plained above what cook­ies are. Plac­ing the cook­ie en­ables Google to analyse the usage of our web­site. Each time one of the in­di­vid­ual pages of this web­site, which is op­er­ated by the data con­troller and on which a Google An­a­lyt­ics com­po­nent has been in­te­grat­ed, is called up, the web brows­er on the data sub­ject’s IT sys­tem is au­to­mat­i­cally prompt­ed by the Google An­a­lyt­ics com­po­nent to trans­mit data to Google for the pur­pose of on­line analy­sis.

As al­ready out­lined above, the data sub­ject can at all times use a cor­re­spond­ing set­ting on the web brows­er used to block the place­ment of cook­ies by our web­site and thus per­ma­nent­ly ob­ject to the place­ment of cook­ies. Such a set­ting on the web brows­er used would also pre­vent Google from plac­ing a cook­ie on the data sub­ject’s IT sys­tem. In ad­di­tion, a cook­ie that has al­ready been placed by Google An­a­lyt­ics can be delet­ed at any time using the web brows­er or other soft­ware pro­grams.

Fur­ther­more, the data sub­ject has the op­tion of ob­ject­ing to the col­lec­tion of data gen­er­ated by Google An­a­lyt­ics in re­la­tion to usage of this web­site as well as to the pro­cess­ing of this data by Google and can pre­vent this. To do so, the data sub­ject must down­load and in­stall a brows­er add-on at https:// tools. google. com/ dl­page/ gaoptout. This brows­er add-on in­forms Google An­a­lyt­ics via JavaScript that data and in­for­ma­tion on vis­its to web­sites may not be trans­mit­ted to Google An­a­lyt­ics. The in­stal­la­tion of the brows­er add-on is in­ter­pret­ed by Google as an ob­jec­tion. If the data sub­ject’s IT sys­tem is delet­ed, for­mat­ted or re­in­stalled at a later time, the data sub­ject must re-in­stall the brows­er add-on to de­ac­ti­vate Google An­a­lyt­ics. If the brows­er add-on is unin­stalled or de­ac­ti­vated by the data sub­ject or by an­other per­son in his area of con­trol, there is an op­tion to re­in­stall or re­ac­ti­vate the brows­er add-on.

Fur­ther in­for­ma­tion and Google’s cur­rent­ly ap­plic­a­ble pri­vacy pol­icy can be down­loaded from https:// www. google. de/ intl/ de/ poli­cies/ pri­va­cy/ and http:// www. google. com/ an­a­lyt­ics/ terms/ de. html. Google An­a­lyt­ics is ex­plained in more de­tail under the fol­low­ing link: https:// www. google. com/ intl/ de_ de/ an­a­lyt­ics/.

2.2. Google Ad­Words with Con­ver­sion Track­ing

Our web­site uses Google Ad­Words and con­ver­sion track­ing. This is a ser­vice pro­vided by Google Inc., 1600 Am­phithe­atre Park­way, Moun­tain View, CA 94043 (here­in­after “Google”).

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield Google guar­an­tees that it will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the Unit­ed States.

https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 01L5 AAI& sta tus=Act ive

We use con­ver­sion track­ing to pro­vide tar­geted pro­mo­tion of our site. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our le­git­i­mate in­ter­est lies in the analy­sis, op­ti­miza­tion, and eco­nomic op­er­a­tion of our site.

If you click on an ad placed by Google, the con­ver­sion track­ing used stores a cook­ie on your de­vice. These so-called con­ver­sion cook­ies ex­pire after 30 days and do not oth­er­wise iden­tify you per­son­ally.

If the cook­ie is still valid and you visit a spe­cific page of our web­site, both we and Google can eval­u­ate that you clicked on one of our ads placed on Google and that you were then for­ward­ed to our web­site.

The data col­lect­ed in this way is in turn used by Google to pro­vide us with an eval­u­a­tion of vis­its to our web­site and what vis­i­tors do once there. In ad­di­tion, we re­ceive in­for­ma­tion about the num­ber of users who clicked on our ad­ver­tise­ment(s) as well as about the pages on our site that are sub­se­quent­ly vis­ited. Nei­ther we nor third par­ties who also use Google Ad­Words will be able to iden­tify you from this con­ver­sion track­ing.

You can also pre­vent or re­strict the in­stal­la­tion of cook­ies by mak­ing the ap­pro­pri­ate set­tings in your brows­er. Like­wise, you can use the brows­er to delete cook­ies that have al­ready been stored. How­ever, the steps and mea­sures re­quired vary, de­pend­ing on the brows­er you use. If you have any ques­tions, please use the help func­tion or con­sult the doc­u­men­ta­tion for your brows­er or con­tact its maker for sup­port.

In ad­di­tion, Google pro­vides fur­ther in­for­ma­tion with re­gard to its data pro­tec­tion prac­tices in par­tic­u­lar in­for­ma­tion on how you can pre­vent the use of your data.

https:// ser­vices. google. com/ sites­tats/ de. html
http:// www. google. com/ poli­cies/ tec hnol ogie s/ ads/
http:// www. google. de/ poli­cies/ pri­vacy/

 

  1. So­cial Media

We are pre­sent on so­cial net­works and plat­forms to com­mu­ni­cate with and in­form cus­tomers, stake­hold­ers and users about our ser­vices.

In this re­gard, we point out that user data might be processed out­side the Eu­ro­pean Union. This can re­sult in risks for the users, e.g. the en­force­ment of user rights might be more dif­fi­cult. Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield providers guar­an­tee that they will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data.

Usu­ally, the user data is processed for mar­ket re­search and ad­ver­tis­ing pur­poses. On basis of the usage be­hav­iour and the in­ter­ests aris­ing user pro­files can be drawn. The user pro­files can be used to place ad­ver­tis­ing in and out­side of so­cial net­works and plat­forms, to at­tend to the user’s spe­cific in­ter­ests. For this pur­pose cook­ies are stored on the user’s de­vice, where the user’s be­hav­iour and in­ter­ests are stored. Fur­ther­more the user pro­files might save data in­de­pen­dent from the used de­vice.

The pro­cess­ing of the users’ per­sonal data is based on Art. 6 Para. 1 lit. f) GDPR, our le­git­i­mate in­ter­est on ef­fec­tive in­for­ma­tion of and com­mu­ni­ca­tion with the users. If the users are asked for con­sent for the data pro­cess­ing by the providers, the legal basis is Art. 6 Para. 1 lit. a) GDPR, Art. 7 GDPR.

Re­quests for in­for­ma­tion and en­force­ment of user rights can be most ef­fec­tive­ly made with the providers. Sole­ly the providers have ac­cess to the user data, they can take ac­tions and pro­vide in­for­ma­tion. Should you need as­sis­tance, you can con­tact us at any time.

For a de­tailed de­scrip­tion of the data pro­cess­ing and the pos­si­bil­ity to ap­peal (opt-out), please refer to the fol­low­ing links:

   - Face­book (Face­book Ire­land Ltd., 4 Grand Canal Square, Grand Canal Har­bour, Dublin 2, Ir­land)
          Pri­vacy Pol­icy: https:// www. face­book. com/ pol­icy. php
          Opt-Out: http:// www. aboutads. info/ choic­es/
          Pri­vacy Shield: https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 Gnyw AAC& sta tus=Act ive

   - Google/ YouTube (Google LLC, 1600 Am­phithe­atre Park­way, Moun­tain View, CA 94043, USA)
          Pri­vacy Pol­icy:  https:// poli­cies. google. com/ pri­vacy
          Opt-Out: https:// ads­set­tings. google. com/ aut hent icat ed,
          Pri­vacy Shield: https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 01L5 AAI& sta tus=Act ive

   - In­sta­gram (In­sta­gram Inc., 1601 Wil­low Road, Menlo Park, CA, 94025, USA)
          Pri­vacy Pol­icy: https:// help. in­sta­gram. com/ 155 8337 0790 0388

    - Twit­ter (Twit­ter Inc., 1355 Mar­ket Street, Suite 900, San Fran­cisco, CA 94103, USA) 
          Pri­vacy Pol­icy: https:// twit­ter. com/ pri­vacy
          Opt-Out: https:// twit­ter. com/ per sona liza tion
          Pri­vacy Shield: https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 TORz AAO& sta tus=Act ive

    - Pin­ter­est (Pin­ter­est Inc., 635 High Street, Palo Alto, CA, 94301, USA)
          Pri­vacy Pol­icy: https:// about. pin­ter­est. com/ de/ pri­vacy- pol­icy         

   - LinkedIn (LinkedIn Ire­land Un­lim­ited Com­pany Wilton Place, Dublin 2, Ir­land)
          Pri­vacy Pol­icy:  https:// www. linkedin. com/ legal/ pri­vacy- pol­icy,
          Opt-Out: https:// www. linkedin. com/ pset­tings/ guest- con­trols/ re­tar­get­ing- opt- out,
          Pri­vacy Shield: https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 L0UZ AA0& sta tus=Act ive.

   - Xing (XING AG, Damm­torstraße 29-32, 20354 Ham­burg, Deutsch­land)
          Pri­vacy Pol­icy: https:// pri­vacy. xing. com/ de/ dat ensc hutz erkl aeru ng

 

  1. So­cial plug-ins

We use plug-ins of so­cial net­works. If the plug-in is stored on one of the pages you visit on our web­site, your brows­er will down­load an icon for the plug-in from the so­cial net­work’s servers. For tech­ni­cal rea­sons, it is nec­es­sary for the so­cial net­work to process your IP ad­dress. In ad­di­tion, the date and time of your visit to our web­site will also be record­ed.

If you are logged in to the so­cial net­work while vis­it­ing one of our plugged-in web­sites, the in­for­ma­tion col­lect­ed by the plug-in from your spe­cific visit will be rec­og­nized by the so­cial net­work. The in­for­ma­tion col­lect­ed may then be as­signed to your per­sonal ac­count at the so­cial net­work. If, for ex­am­ple, you use the “Like”- or “Share”- but­ton, this in­for­ma­tion will be stored in your so­cial net­work ac­count and pub­lished on the so­cial net­work plat­form.

If you want to pre­vent this, you must ei­ther log out of the so­cial net­work be­fore vis­it­ing our web­site or use an add-on for your brows­er to pre­vent the so­cial net­work plug-in from load­ing.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our le­git­i­mate in­ter­est lies in im­prov­ing the qual­ity of our web­site.

4.1. Face­book

Our web­site uses the plug-in of the Face­book so­cial net­work. Face­book.com is a ser­vice pro­vided by Face­book Inc., 1601 S. Cal­i­for­nia Ave, Palo Alto, CA 94304, USA. In the EU, this ser­vice is also op­er­ated by Face­book Ire­land Lim­ited, 4 Grand Canal Square, Dublin 2, Ire­land, here­in­after both re­ferred to as "Face­book."

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield Face­book guar­an­tees that it will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the Unit­ed States.

https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 Gnyw AAC& sta tus=Act ive

Fur­ther in­for­ma­tion about the pos­si­ble plug-ins, their re­spec­tive func­tions and about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions in Face­book's pri­vacy pol­icy found at

https:// de­vel­op­ers. face­book. com/ docs/ plu­g­ins/

https:// www. face­book. com/ pol­icy. php

4.2. Twit­ter

Our web­site uses the plug-in of the Twit­ter so­cial net­work. The Twit­ter ser­vice is op­er­ated by Twit­ter Inc., 795 Fol­som St., Suite 600, San Fran­cisco, CA 94107, USA ("Twit­ter").

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield Twit­ter guar­an­tees that it will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the Unit­ed States.

https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 TORz AAO& sta tus=Act ive

Fur­ther in­for­ma­tion about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions are found at

https:// twit­ter. com/ pri­vacy

4.3. In­sta­gram

Our web­site uses the plug-in of the In­sta­gram so­cial net­work. The In­sta­gram Ser­vice is op­er­ated by In­sta­gram LLC, 1 Hack­er Way, Build­ing 14 First Floor, Menlo Park, CA, USA („In­sta­gram“).

Fur­ther in­for­ma­tion about the pos­si­ble plug-ins, their re­spec­tive func­tions and about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions in In­sta­gram’s pri­vacy pol­icy found at

https:// help. in­sta­gram. com/ 519 5221 2510 7875

4.4. Google+

We use the plug-in of the Google+ so­cial net­work on our web­site. Google+ is an on­line ser­vice pro­vided by Google Inc., 1600 Am­phithe­atre Park­way, Moun­tain View, CA 94043 (“Google”).

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield Google guar­an­tees that it will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the Unit­ed States.

https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 01L5 AAI& sta tus=Act ive

Fur­ther in­for­ma­tion about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions in Google's pri­vacy pol­icy found at

https:// poli­cies. google. com/ pri­vacy

4.5. Youtube

We use YouTube on our web­site. This is a video por­tal op­er­ated by YouTube LLC, 901 Cher­ry Ave, 94066 San Bruno, CA, USA, here­in­after re­ferred to as "YouTube". YouTube is a sub­sidiary of Google LLC, 1600 Am­phithe­atre Park­way, Moun­tain View, CA 94043 USA, here­in­after re­ferred to as "Google".

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield Google and its sub­sidiary YouTube guar­an­tee that they will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the Unit­ed States.

https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 01L5 AAI& sta tus=Act ive

We use YouTube in its ad­vanced pri­vacy mode to show you videos. Ac­cord­ing to YouTube, the ad­vanced pri­vacy mode means that the data spec­i­fied below will only be trans­mit­ted to the YouTube serv­er if you ac­tu­ally start a video. With­out this mode, a con­nec­tion to the YouTube serv­er in the USA will be es­tab­lished as soon as you ac­cess any of our web­pages on which a YouTube video is em­bed­ded.

This con­nec­tion is re­quired in order to be able to dis­play the re­spec­tive video on our web­site with­in your brows­er. YouTube will record and process at a min­i­mum your IP ad­dress, the date and time the video was dis­played, as well as the web­site you vis­ited. In ad­di­tion, a con­nec­tion to the Dou­bleClick ad­ver­tis­ing net­work of Google is es­tab­lished.

For the pur­pose of func­tion­al­ity and analy­sis of usage be­hav­ior, YouTube per­ma­nent­ly stores cook­ies on your de­vice via your brows­er. If you do not agree to this pro­cess­ing, you have the op­tion of pre­vent­ing the in­stal­la­tion of cook­ies by mak­ing the ap­pro­pri­ate set­tings in your brows­er. Fur­ther de­tails can be found in the sec­tion about cook­ies above.

Fur­ther in­for­ma­tion about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions in Google's pri­vacy pol­icy found at

https:// poli­cies. google. com/ pri­vacy

4.6. Pin­ter­est

Our web­site uses the plug-in of the In­sta­gram so­cial net­work. The Pin­ter­est Ser­vice is op­er­ated by Pin­ter­est Inc., 808 Bran­nan Street, San Fran­cisco, CA 94103, USA („Pin­ter­est“).

Fur­ther in­for­ma­tion about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions are found at

https:// pol­icy. pin­ter­est. com/ en/ pri­vacy- pol­icy

4.7. Xing

Our web­site uses the plug-in of the Xing so­cial net­work. The Xing Ser­vice is op­er­ated by XING SE, Damm­torstraße 30, 20354 Ham­burg, Deutsch­land (“Xing“).

Fur­ther in­for­ma­tion about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions are found at

https:// pri­vacy. xing. com/ en

4.8. LinkedIn

Our web­site uses the plug-in of the LinkedIn so­cial net­work. LinkedIn is a ser­vice pro­vided by LinkedIn Cor­po­ra­tion, 2029 Stier­lin Court Moun­tain View, CA 94043, USA. In the EU, this ser­vice is op­er­ated by LinkedIn Ire­land, Pri­vacy Pol­icy Is­sues, Wilton Plaza, Wilton Place, Dublin 2, Ire­land here­in­after both re­ferred to as "LinkedIn."

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield LinkedIn guar­an­tees that it will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the Unit­ed States.

https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 L0UZ AA0& sta tus=Act ive

Fur­ther in­for­ma­tion about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions are found at

https:// www. linkedin. com/ legal/ pri­vacy- pol­icy? trk=uno- reg- guest- home- pri­vacy- pol­icy

 

  1. So­cial Lo­gins

To reg­is­ter and log in to your cus­tomer ac­count, you also have the op­tion of au­then­ti­cat­ing your­self with your ex­ist­ing pro­file on one of the fol­low­ing so­cial net­works, Face­book, Google+ or LinkedIn, and fi­nally reg­is­ter­ing or log­ging in.

For this pur­pose, you will find on the reg­is­tra­tion page or login page the cor­re­spond­ing sym­bols of the re­spec­tive providers of the so­cial net­works sup­port­ed by our web­site. Be­fore a con­nec­tion to the provider is es­tab­lished, you must ex­press­ly agree to the process and trans­mis­sion of data de­scribed below:

By click­ing on the re­spec­tive sym­bol, a new pop-up win­dow (so-called app) opens, in which you must log in with your login data for the so­cial net­work. After you have suc­cess­fully logged in, the so­cial net­work will tell you, which data will be trans­mit­ted to us for au­then­ti­ca­tion as part of the reg­is­tra­tion or login process. If you have agreed to this data trans­fer, the fields re­quired by us for reg­is­tra­tion will be filled with the trans­mit­ted data. The in­for­ma­tion we re­quire for reg­is­tra­tion or login is (i) your name and (ii) your email ad­dress.

Only after your ex­press con­sent to the use of the trans­mit­ted and re­quired data, your data will be stored by us and used for the pur­poses as stat­ed with­in this Pri­vacy Pol­icy. There is no link be­yond the au­then­ti­ca­tion process be­tween your cus­tomer ac­count cre­ated with us and your ac­count on the cor­re­spond­ing so­cial net­work.

In order to per­form the au­then­ti­ca­tion process for reg­is­tra­tion and login, your IP ad­dress is trans­mit­ted to the re­spec­tive so­cial net­work provider. We have no in­flu­ence on the pur­pose and scope of data col­lec­tion and on the fur­ther pro­cess­ing of the data by the re­spec­tive provider of the so­cial net­work. For fur­ther in­for­ma­tion, please read the data pro­tec­tion in­for­ma­tion of the re­spec­tive provider.

 

  1. On­line Ad­ver­tis­ing

6.1. Ama­zon Ads

With­in our web­site, we use the "Ama­zon Pixel" to pre­sent ad­ver­tise­ments tai­lored to in­di­vid­ual in­ter­ests. This is done using the in­for­ma­tion you pro­vide to us when you visit our web­sites and use our con­tent or ser­vices. Cus­tomized ads, some­times re­ferred to as per­son­al­ized or in­ter­est-based ad­ver­tis­ing, are based on in­for­ma­tion we re­ceive through your ac­tiv­i­ties, such as: For ex­am­ple, pur­chas­es on our web­sites, use of de­vices, soft­ware or ap­pli­ca­tions, or vis­its to sites con­tain­ing Ama­zon con­tent or ads, in­ter­ac­tion with Ama­zon tools, or use of these pay­ment ser­vices.

The data col­lect­ed in this way is anony­mous to us, which means that we can nei­ther see per­sonal data of in­di­vid­ual users nor com­bine these with other in­for­ma­tion about a user.

The data is stored and processed by Ama­zon. Ama­zon can track the be­hav­ior of users who clicked on an ad and were redi­rect­ed to our web­site. By using cook­ies, which are text files stored on your com­puter, Ama­zon can then rec­og­nize that user in the Ama­zon mem­ber area and op­ti­mize the ef­fi­cien­cy of ad­ver­tise­ments, for ex­am­ple to offer ad­ver­tise­ment tai­lored to the needs of tar­get group, in order to the data use pol­icy of Ama­zon. This only ap­plies to users who have an ac­count on Ama­zon and are logged into the mem­ber’s area of Ama­zon. Users who are not mem­bers of Ama­zon are not af­fect­ed by this data pro­cess­ing.

You can ob­ject the data pro­cess­ing by fol­low­ing link: https:// www. ama­zon. de/ ad­prefs 

 

6.2 Facebook Custom Audiences

We use the marketing tool "Facebook Custom Audience" to advertise on other websites such as the social network "Facebook". Facebook Custom Audience is a tool offered by Facebook Ireland Limited that associates a visitor to one of the websites operated by the BWT Group with a Facebook user in order to advertise on the Facebook platform. To this end, we share your information with Facebook and use cookies or similar technologies on our website to analyze the effectiveness of our advertisements on other websites. For more information about Facebook's use of information, see the following link: https://www.facebook.com/ads/about You may opt out of receiving advertising from this tool through your Facebook settings.

 

6.3 Conversion Tracking

Google AdWords Conversion

Tracking In our internet presence we use the advertising component Google AdWords and the so-called conversion tracking. This is a service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as "Google".

By being certified according to the EU-US Privacy Shield, Google guarantees that the data protection requirements of the EU are also observed when processing data in the USA. https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

We use conversion tracking for targeted advertising of our services. The legal basis is Art. 6 Para. 1 lit. f) DSGVO. Our legitimate interest lies in the analysis, optimisation and economic operation of our website.

If you click on an advertisement placed by Google, the conversion tracking we use saves a cookie on your terminal device. These so-called conversion cookies lose their validity after 30 days and do not serve your personal identification. If the cookie is still valid and you visit a certain page of our website, both we and Google can evaluate that you have clicked on one of our ads placed with Google and that you have subsequently been forwarded to our website.

Google uses the information collected in this way to compile statistics about your visit to our website. It also provides us with information about the number of users who clicked on our ad(s) and the pages of our website that were subsequently accessed. However, neither we nor third parties who also use Google AdWords are able to identify you in this way. You can also prevent or restrict the installation of cookies by making the appropriate settings in your Internet browser. At the same time, you can delete cookies that have already been saved at any time. However, the steps and measures required for this depend on the type of Internet browser you are using. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support.

Furthermore, Google also offers further information on this subject, in particular on the possibilities of preventing the use of data, under the following links.

https://services.google.com/sitestats/de.html

http://www.google.com/policies/technologies/ads/

http://www.google.de/policies/privacy/

This website uses third-party tools for analysis purposes. These tools measure the effectiveness with which users are addressed by advertisements (so-called "conversion tracking").

When you click on advertisements from one of the third parties listed below, a conversion tracking cookie is placed on your computer. If you now visit a particular website, the third party provider and we may recognize that you clicked on the ad and were directed to that page. This allows us to collect information that is relevant to our advertising efforts. We may learn the total number of users who clicked on an ad, the duration of their visit, the operating system, device model, location, payment transactions made, and the extent to which mobile apps were used.

We are not given any personal information about the identity of the user. If you do not wish to participate in this conversion tracking procedure, you can refuse to set a cookie as required for this purpose - for example by setting your browser to generally deactivate the automatic setting of cookies. For example, use the "Do not track" option ("DNT") of your Internet browser.

  • Outbrain Conversion Pixel: 
    Further information on data protection and cookies of Outbrain Inc., 39 West 13th Street, 3rd floor, New York, NY 10011, USA, can be found at https://www.outbrain.com/legal/privacy 
  • Zemanta Conversion Pixel:
    Further information on data protection and cookies of Zemanta inc. 33 West 17th Street. 9th floor, 10010 New York NY, USA, can be found at http://www.zemanta.com/legal/privacy/

 

  1. Google Fonts

Our web­site uses Google Fonts to dis­play ex­ter­nal fonts. This is a ser­vice pro­vided by Google Inc., 1600 Am­phithe­atre Park­way, Moun­tain View, CA 94043 (here­in­after: Google).

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield Google guar­an­tees that it will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the Unit­ed States.

https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 01L5 AAI& sta tus=Act ive

To en­able the dis­play of cer­tain fonts on our web­site, a con­nec­tion to the Google serv­er in the USA is es­tab­lished when­ever our web­site is ac­cessed.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our le­git­i­mate in­ter­est lies in the op­ti­miza­tion and eco­nomic op­er­a­tion of our site.

When you ac­cess our site, a con­nec­tion to Google is es­tab­lished from which Google can iden­tify the site from which your re­quest has been sent and to which IP ad­dress the fonts are being trans­mit­ted for dis­play.

Google of­fers de­tailed in­for­ma­tion in par­tic­u­lar on op­tions for pre­vent­ing the use of data.

https:// ads­set­tings. google. com/ aut hent icat ed

https:// poli­cies. google. com/ pri­vacy

 

  1. Google-Maps

Our web­site uses Google Maps to dis­play our lo­ca­tion and to pro­vide di­rec­tions. This is a ser­vice pro­vided by Google Inc., 1600 Am­phithe­atre Park­way, Moun­tain View, CA 94043 (here­in­after: Google).

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield Google guar­an­tees that it will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the Unit­ed States.

https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 01L5 AAI& sta tus=Act ive

To en­able the dis­play of cer­tain fonts on our web­site, a con­nec­tion to the Google serv­er in the USA is es­tab­lished when­ever our web­site is ac­cessed. If you ac­cess the Google Maps com­po­nents in­te­grat­ed into our web­site, Google will store a cook­ie on your de­vice via your brows­er. Your user set­tings and data are processed to dis­play our lo­ca­tion and cre­ate a route de­scrip­tion. We can­not pre­vent Google from using servers in the USA.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our le­git­i­mate in­ter­est lies in op­ti­miz­ing the func­tion­al­ity of our web­site.

By con­nect­ing to Google in this way, Google can de­ter­mine from which web­site your re­quest has been sent and to which IP ad­dress the di­rec­tions are trans­mit­ted. If you do not agree to this pro­cess­ing, you have the op­tion of pre­vent­ing the in­stal­la­tion of cook­ies by mak­ing the ap­pro­pri­ate set­tings in your brows­er. Fur­ther de­tails can be found in the sec­tion about cook­ies above.

In ad­di­tion, the use of Google Maps and the in­for­ma­tion ob­tained via Google Maps is gov­erned by the Google Terms of Use https:// poli­cies. google. com/ terms? gl=DE& hl=en

and the Terms and Con­di­tions for Google Maps https:// www. google. com/ intl/ de_ de/ help/ terms_ maps. html.

Google also of­fers fur­ther in­for­ma­tion in par­tic­u­lar on op­tions for pre­vent­ing the use of data.

https:// ads­set­tings. google. com/ aut hent icat ed

https:// poli­cies. google. com/ pri­vacy

 

14/08/2019